Kobayashi's coffee video may make you nauseous

For Takeru Kobayashi's sake, I hope the following video is a hoax -- but I don't think it is.

The competitive eater appears with comedian Jim Breuer in a new viral ad for Eight O'Clock Coffee. Everything seems normal at first but spirals out of control when Kobayashi starts drinking coffee ... and doesn't stop until he has ingested 42 cups of the stuff.

Though Guinness has several coffee-related...